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Kenya is an emerging middle-income country and has one of the best performing economies in sub-Saharan Africa.
In 2018, the United States and Morocco negotiated terms for U.S. poultry and beef market access, which could be an opportunity for U.S. exporters to target the food-processing sector.
Morocco, a U.S. Free Trade Agreement partner, is a price-sensitive market that, to date, has not showcased a significant volume of U.S. food and beverages in the retail sector.
As Bulgaria’s thirst for distilled spirits continues to grow, U.S. whiskies are increasingly popular.
On March 29-30, 2019, the fifth annual Whiskey, Rum, and Wine Exposition was held in Sofia, Bulgaria.