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Sales in Japan’s frozen food market have been increasing year by year, reaching a record high in 2023.

The 2024 U.S. Agricultural Export Yearbook provides a statistical summary of U.S. agricultural commodity exports to the world during the 2024 calendar year.

In March 2025, ATO Tokyo organized a USA Pavilion at FOODEX Japan, one of the largest international trade-only food shows in Asia that provides a strong venue for U.S. food companies to find importers and increase distribution in Japan and other Asian markets.

This report highlights the harmonization of specific liquor taxes on alcoholic beverages that took effect on Oct.1st, 2024. U.S. exports of these products are not directly affected, but exporters should be aware of these changes.

In 2024, Japan's food processing sector had a 3.9 percent increase in the value of food produced, totaling $174 billion. Production increases occurred in dairy, alcoholic beverages, tea, coffee and cocoa, and health foods.

Kenya's dairy sector is one of the most advanced in East Africa, and the second largest in Africa in terms of herd size. The industry remains an important part of the Kenyan agricultural economy, contributing 17 percent to agricultural GDP and 3.8 percent of the total national GDP. The sector is still largely informal, with only 15 percent of total milk processed in 2023.

FAS/Tokyo projects that Japan's fluid milk production will decline in 2025, primarily due to a decrease in the milking cow population anticipated from 2024.

The retail industry in Japan remained stable despite the continued strength of the U.S. dollar vs. the Japanese yen. To drive demand, retailers have strategically targeted the younger generation who seek easy-to-prepare, frozen, and ready-to-eat foods.

The Kenyan dairy and beef sectors are important drivers of the country’s economic growth, yet both sectors are unable to meet domestic demand. The challenges facing Kenya’s dairy and beef sectors present opportunities for U.S. technical capacity building in research, knowledge, and technology transfer.

On June 26, Japan’s Ministry of Agriculture, Forestry, and Fisheries affirmed that it would increase the tariff-rate quota volumes for butter to 14,000 MT, but would leave non-fat dry milk (NFDM) unchanged at 750 MT.

In 2019, the EU-Japan Economic Partnership Agreement (EPA) entered into force. As a result, Japan approved 16 new wine additives that were previously not allowed in wine produced or consumed in Japan.

The 2023 U.S. Agricultural Export Yearbook provides a statistical summary of U.S. agricultural commodity exports to the world during the 2023 calendar year.