Japan: Market Updates for Japan's Frozen Food Industry
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Sales in Japan’s frozen food market have been increasing year by year, reaching a record high in 2023. Several factors have led to this growth, including an increase in time spent at home during the COVID-19 pandemic, a rise in dual-income households leading to greater demand for convenience, and ongoing price inflation. Frozen foods in Japan are generally categorized into two types: prepared (processed) frozen foods and frozen ingredients such as vegetables and fruits. Thus far, imports have mainly consisted of frozen ingredients. The market is expected to continue expanding in the coming years. Although currency exchange rates and transportation costs have made it somewhat more difficult to export food ingredients for food service use, there is still a strong consumer willingness to spend on convenience and time-saving products. This trend suggests opportunities to explore new export strategies for the Japanese market.
