Browse Data and Analysis

Sales in Japan’s frozen food market have been increasing year by year, reaching a record high in 2023.

The 2024 U.S. Agricultural Export Yearbook provides a statistical summary of U.S. agricultural commodity exports to the world during the 2024 calendar year.

In March 2025, ATO Tokyo organized a USA Pavilion at FOODEX Japan, one of the largest international trade-only food shows in Asia that provides a strong venue for U.S. food companies to find importers and increase distribution in Japan and other Asian markets.

This report highlights the harmonization of specific liquor taxes on alcoholic beverages that took effect on Oct.1st, 2024. U.S. exports of these products are not directly affected, but exporters should be aware of these changes.

The Philippine excise tax for alcohol products increased by six percent on January 1, 2025, and will continue to increase at a fixed rate of six percent annually, as stipulated in the law, which does not include a sunset provision.

In 2024, Japan's food processing sector had a 3.9 percent increase in the value of food produced, totaling $174 billion. Production increases occurred in dairy, alcoholic beverages, tea, coffee and cocoa, and health foods.

As inflation eases, Post forecasts food sales growth at five percent in 2025 driven by population growth and rising incomes. Food and beverage manufacturing is expanding, indicating solid growth in the sector, amid higher production costs, particularly for inputs.

FAS/Tokyo projects that Japan's fluid milk production will decline in 2025, primarily due to a decrease in the milking cow population anticipated from 2024.

With the Philippines as one of the fastest-growing economies in Southeast Asia, Post sees the retail sector growing five percent as modern retail stores continue to expand.

The retail industry in Japan remained stable despite the continued strength of the U.S. dollar vs. the Japanese yen. To drive demand, retailers have strategically targeted the younger generation who seek easy-to-prepare, frozen, and ready-to-eat foods.

On August 20, 2024, the Philippines notified the World Trade Organization (WTO) of GBT/TBT/N/PHL/336 on the Guidelines on the Adoption of Codex Guidelines for Ready-To-Use Therapeutic Foods (RUTF) (CXC 95-2022) as Technical Regulation.

The Philippines recently notified regulations on follow-up formula or milk supplements and products for young children to the World Trade Organization.