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Although domestic soybean production is forecast to reach a 20-year high in marketing year (MY) 2025/26, Korea will remain dependent on imports for 89 percent of total supply.

Jordan, a Middle Eastern country with limited arable land and severe water scarcity, heavily relies on grain imports to meet domestic consumption needs.

On January 14, 2025, Korea’s Ministry of Agriculture, Food and Rural Affairs (MAFRA) published new import health requirements (IHRs) for pet food, which are effective immediately. With the new IHRs, there is now a pathway to approve U.S. pet food products containing ruminant ingredients, which had been banned since 2003.

On December 31, 2024, Korea issued its flexible tariff Adjustment and Tariff Rate Quota list for certain agricultural, forestry and fishery products for calendar year (CY) 2025.

The exporter guide provides an economic and market overview, as well as demographic trends and practical tips for U.S. exporters on how to conduct business in Jordan.

The Korean government revised its marketing year (MY) 2024/25 rice production estimate down to reflect a 2-percent yield reduction from extreme heat, untimely rains, and pest damage.

Chocolate is a popular product in the Korean market, with 2023 sales reaching $578 million and imports of chocolate totaling $356 million.

Korean imports of cheese products continue to grow, seeing a five percent compound annual growth rate over the last five years. Mozzarella is the most imported cheese product and the United States is the leading supplier of cheese to Korea.

Korea’s beer imports reached $218 million in 2023, up 11.8 percent from $195 million in 2022, but still 30 percent down from the record high of $310 million in 2018. Although Korea’s beer imports have been decreasing since the pandemic, the United States increased exports of beer to Korea in 2023, reaching $17.9 million, up 43% from $12.5 million in 2022.

E-commerce is one of the largest retail channels and an essential component of the overall consumer market in Korea. Food related online sales in 2023 including food, agricultural products, and food delivery services was once again the largest category, occupying about 30 percent of the total online sales for three consecutive years.

Korea’s marketing year (MY) 2024/25 citrus production is forecast down 2.6 percent to 565,000 MT, a 10-year low, on gradually declining acreage and adverse weather conditions. Jeju Island, where nearly all Korean citrus is grown, experienced a prolonged summer heat wave lasting into mid-September, followed by excessive fall rain, which caused fruit cracking and rot.

Korea depends heavily on imports to meet the demand for dried fruits, though overall demand has seen a slight decrease over the last five years. In 2023, the United States held roughly 53% of the market share for imported dried fruit.