South Korea: South Korea Food Ecommerce Market
Link to report:
E-commerce is one of the largest retail channels and an essential component of the overall consumer market in Korea. Food related online sales in 2023 including food, agricultural products, and food delivery services was once again the largest category, occupying about 30 percent of the total online sales for three consecutive years. Korean consumers in their 30’s living alone reported that they purchased more groceries online than offline, and purchased food online, on average, five times a month. While shelf-stable food including water, grains, and processed food has been the major food category shopped online, home meal replacement and fresh food categories are growing rapidly.
