Germany: American Food Ingredients Are Cool in Berlin
FAS Berlin successfully hosted an ice cream-making contest with flavors featuring U.S. ingredients. The “Americanice” ice cream competition brought participating ice cream vendors to the German American Folk Festival where they presented and sold unique flavors featuring high quality American products. The public enjoyed new flavors while the vendors improved awareness of the U.S. high quality products available on the market and connected with those products distributors. The colorful event attracted significant attention on social media.
