Trade Shows
Each year, FAS endorses the trade shows that will provide the best international exposure and marketing opportunities for U.S. companies and producers. FAS works with show organizers and other partners to create a “USA Pavilion” to showcase the variety and quality of made-in-America products to potential foreign buyers. FAS also provides participating companies with marketing and promotion services, market intelligence, logistical support, and on-site assistance.
More information about FAS-supported trade shows can be found below.
Endorsed International Trade Shows
January 26-30, 2026
Gulfood
Gulfood is the largest food and beverage show in the Middle East. Gulfood 2025 included a record 5,500 exhibitors and more than 144,000 visitors from 198 countries. In 2026, Gulfood enters a bold new era. For the first time in its history, the world...
February 4-6, 2026
Fruit Logistica
Fruit Logistica is the world’s leading international trade fair for fresh fruits and vegetables, dried fruits, and tree nuts. In many aspects the three days of the world leading trade show for the global fresh produce business sets the course for the...
February 10-13, 2026
BIOFACH
BIOFACH, the world's largest organic trade show, is held in Germany, the second-largest organic food market after the United States. Since 1990, BIOFACH has been the can’t-miss destination for pioneers and newcomers who share their passion for...
Domestic Trade Shows
January 11-13, 2026
The Winter Fancy Food Show
For more information, please visit: https://www.specialtyfood.com/fancy-food-shows/winter-fancyfaire
February 26 - March 1, 2026
Southeast Produce Council's Southern Exposure
For more information, please visit: https://seproducecouncil.com/events-networking/southern-exposure/\
March 3-6, 2026
Natural Products Expo West
For more information, please visit: https://www.expowest.com/en/home.html
Data and Analysis
USDA-endorsed SIAL China is the largest consumer food and beverage show in China. This year, USA Pavilion exhibitors at the show recorded on-site sales of $2 million and projected 12-month sales of $31.5 million.
FAS Accra, Abidjan (Post), as part of its commercial diplomacy efforts, recruited, coordinated, and led a 10-member strong buyers delegation to the Specialty Food Association (FSA) Summer Fancy Food Show-2025 (New York City, June 29-July 1, 2025).
In June 2025, the Food and Beverage West Africa trade show was held in Lagos, Nigeria. Overall, the show was well attended by serious buyers from across West Africa, although most were Nigeria based.
News and Features
California Natural Color participated in Fi Europe’s latest show. The company opened in 1994 and is based out of Fresno, California. The company formed under the name San Joaquin Valley Concentrates and changed their name to California Natural Color in 2018 to better reflect their business model. E. & J. Gallo Winery acquired the company in 2020.
The September 4, 2024, USDA All-American Tailgate Trade Showcase at Sky Hall in São Paulo celebrated the first-ever National Football League game in Brazil while spotlighting premium U.S. agricultural products.
SIAL Paris is a biennial international food trade show and is one of the largest food innovation exhibitions in the world. SIAL Paris serves as a platform where producers, distributors, restaurateurs, and importers-exporters can explore the latest trends, products, and innovations in the food sector; sample the latest products; engage in discussions; and make new connections.