Trade Shows
Each year, FAS endorses the trade shows that will provide the best international exposure and marketing opportunities for U.S. companies and producers. FAS works with show organizers and other partners to create a “USA Pavilion” to showcase the variety and quality of made-in-America products to potential foreign buyers. FAS also provides participating companies with marketing and promotion services, market intelligence, logistical support, and on-site assistance.
More information about FAS-supported trade shows can be found below.
Endorsed International Trade Shows
September 8-11, 2025
Fine Food Australia
Fine Food Australia (FFA) is the country's largest trade-only exhibition for the foodservice, hospitality, and retail industries in the southern hemisphere and attracts visitors and buyers from all over the Asia Pacific Region. Australian consumers...
September 17-19, 2025
Food Ingredients Asia
Food Ingredients Asia provides the opportunity to network with more than 18,000 visitors from 56 countries, including Thailand, Malaysia, Singapore, Indonesia, China, the Philippines and more! Fi Asia is Southeast Asia’s top food and beverage...
September 30 - October 2, 2025
Espacio Food and Service
Espacio Food and Service (EF&S) is Chile’s major food show and the second most important professional food fair in Latin America. Considered a gateway to the Latin America market, EF&S draws key industry representatives from the hotel, restaurant...
Domestic Trade Shows
September 8-10, 2025
Americas Food & Beverage Show
For more information, please visit: https://www.americasfoodandbeverage.com
September 30 - October 3, 2025
World Dairy Expo
For more information, please visit: http://worlddairyexpo.com
October 16-18, 2025
Global Produce and Floral Show – International Fresh Produce Association
For more information, please visit: https://www.freshproduce.com/events/the-global-produce-and-floral-show/
Data and Analysis
This report provides guidance on how U.S. exporters can send sample products for display at trade shows in China. Most products are eligible for duty free entry and simplified regulatory requirements.
In March 2025, ATO Tokyo organized a USA Pavilion at FOODEX Japan, one of the largest international trade-only food shows in Asia that provides a strong venue for U.S. food companies to find importers and increase distribution in Japan and other Asian markets.
From March 26-29, ATO Shanghai organized the inaugural American Food and Agriculture Pavilion at the China International Rural Innovation and Development Expo (IRID) featuring 19 U.S. companies and organizations representing wine, beer, meat, seafood, poultry, grains, nuts, and processed food products.
News and Features
California Natural Color participated in Fi Europe’s latest show. The company opened in 1994 and is based out of Fresno, California. The company formed under the name San Joaquin Valley Concentrates and changed their name to California Natural Color in 2018 to better reflect their business model. E. & J. Gallo Winery acquired the company in 2020.
The September 4, 2024, USDA All-American Tailgate Trade Showcase at Sky Hall in São Paulo celebrated the first-ever National Football League game in Brazil while spotlighting premium U.S. agricultural products.
SIAL Paris is a biennial international food trade show and is one of the largest food innovation exhibitions in the world. SIAL Paris serves as a platform where producers, distributors, restaurateurs, and importers-exporters can explore the latest trends, products, and innovations in the food sector; sample the latest products; engage in discussions; and make new connections.