China: Kunming Great American Food Festival 2014
In order to promote sales of U.S. food products, beverages, and wines and to increase consumer awareness of the quality, variety, and availability of U.S. foods in Kunming, ATO Chengdu held a week-long (September 1-7) “Great American Food Festival” at a supermarket chain in Kunming. The event promoted 600 U.S. agricultural products to consumers, including 353 new-to-market products. The total sales volume reached USD $59,709 during the seven days of the promotion. Average daily sales of U.S. food increased from USD $426 before this event to USD $8,530 during the promotion.
