Vietnam: Second-tier City Market Report - Da Nang City

As the economic hub in Vietnam's central and central highland regions, Da Nang has emerged in recent years as a retail market with strong potential. Rapid urbanization, economic development, and a booming tourism sector have created more opportunities for U.S. food and beverage products. In addition to major markets in Hanoi and Ho Chi Minh City, U.S. exporters should consider opportunities in second tier cities such as Da Nang. Post suggests that U.S. exporters actively build awareness about their products among food service operators, retailers, and consumers to capture the market potential in this city.