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This report provides guidance on how U.S. exporters can send sample products for display at trade shows in China. Most products are eligible for duty free entry and simplified regulatory requirements.

In March 2025, ATO Tokyo organized a USA Pavilion at FOODEX Japan, one of the largest international trade-only food shows in Asia that provides a strong venue for U.S. food companies to find importers and increase distribution in Japan and other Asian markets.

From March 26-29, ATO Shanghai organized the inaugural American Food and Agriculture Pavilion at the China International Rural Innovation and Development Expo (IRID) featuring 19 U.S. companies and organizations representing wine, beer, meat, seafood, poultry, grains, nuts, and processed food products.

The USDA Agricultural Trade Office (ATO) Hong Kong has partnered with the Hong Kong Trade Development Council (HKTDC) to offer U.S. wine and distilled spirits companies and their local representatives special pricing on exhibition space as part of a USA Pavilion at the Hong Kong International Wine & Spirits Fair from November 6 to 8, 2025.

Delicious USA, ATO Hong Kong’s premier restaurant promotion campaign, celebrated its sixth edition in 2024. This years' campaign encouraged consumers in Hong Kong and Macau to “Taste the Finest” by exploring an array of U.S. ingredients at participating restaurants.

In November 2024, ATO Shanghai hosted a USA Pavilion at Food and Hospitality China (FHC), a USDA-endorsed trade show. The pavilion hosted 13 U.S. exhibitors showcasing dairy, rice, potato products, fruits, nuts, and snacks.

Trade shows in China offer U.S. exporters valuable opportunities to connect with Chinese buyers. This report highlights vetted 2025 trade shows in China, including three USDA-endorsed trade shows, helping exporters showcase products and navigate market opportunities effectively.

On November 5-10, ATO Shanghai organized the American Food and Agriculture Pavilion at the China International Import Expo (CIIE), the world’s largest expo for imported products. This was the second time for ATO to organize this pavilion with the American Chamber of Commerce in Shanghai.

The China Fisheries and Seafood Expo (CFSE) will be held from October 30th to November 1st, 2024, in Qingdao, Shandong Province. As one of the most influential and the world’s largest seafood industry show in the world, CFSE showcases various aquatic and seafood products for trade and processing.

The China International Import Expo (CIIE) is a trade-focused exposition hosted by the People's Republic of China (PRC) Ministry of Commerce and the Shanghai Municipal Government. This expo aims to boost the consumption of imported products.

Following three years of travel restrictions due to China’s zero-COVID policy, trade shows are quickly regaining their international participants and audiences.

This year ATO Osaka organized various promotional activities across western Japan, reaching 24 million consumer through in-person events, print, television, radio, and social media. ATO Osaka hosted the largest USA pavilion ever at the FABEX Kansai trade show and debuted the first-ever USA pavilion at the Food Style Kyushu trade show.