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Germany has almost 84 million of the world’s wealthiest consumers and is by far the biggest market in the European Union. The German market offers good opportunities for U.S. exporters of consumer-oriented agricultural products.

New Zealand continues to be an important market for U.S. agricultural exports. In 2024, New Zealand’s imports of U.S. agricultural products rose by $50 million compared to 2023 to $571 million.

The Government of New Zealand has introduced new legislation to the House of Representatives to ban large scale farm-to-forestry conversions.

New Zealand fluid milk production is estimated at 21.7 million metric tons (MMT) for the 2025 market year (MY). This is slightly above the previous 5-year average of 21.6 MMT and a slight increase compared to MY 2024.

Germany is a member of the European Union (EU) and generally follows EU directives and regulations, including those relating to the importation of food products.

New Zealand’s grain and feed sector is relatively small on a global scale, producing around 2.1 million metric tons (MMT) annually, well below the country’s total demand for feed, leading to the import of approximately 60 percent of its grain and feed needs.

This report provides an overview of the New Zealand wine market as of the publication date. New Zealand imports wine from all over the world, indicating that consumers in the country are open to exploring various wine regions.

Favorable pricing and weather conditions for New Zealand cattle farmers have resulted in a retention of finishing cattle on farms and less slaughter in 2024. Farm operations face challenges with continuing financial pressure such as high debt, increasing on-farm inflation, and declining farmgate margins.

On January 10, 2025, the German Federal Research Institute for Animal Health (FLI) confirmed a Foot-and-Mouth Disease (FMD) case on a water buffalo farm in Brandenburg.

After organic sales declined in 2022, demand began to recover in 2023 and is estimated to continue to have grown moderately in 2024, largely due to decreasing inflation and increasing availability of low-cost store brands.

The New Zealand government has introduced the Gene Technology Bill 2024, aiming to establish a modern regulatory framework for gene technology and genetically modified organisms (GMOs).

With more than 84 million of the world’s wealthiest consumers, Germany is the largest market for food and agricultural products in the European Union. The German market offers good opportunities for U.S. exporters of consumer-oriented food and...