Browse Data and Analysis

The exporter guide provides an economic and market overview, as well as demographic trends and practical tips to U.S. exporters on how to conduct business in the Netherlands.

New Zealand continues to be an important market for U.S. agricultural exports. In 2024, New Zealand’s imports of U.S. agricultural products rose by $50 million compared to 2023 to $571 million.

The Government of New Zealand has introduced new legislation to the House of Representatives to ban large scale farm-to-forestry conversions.

New Zealand fluid milk production is estimated at 21.7 million metric tons (MMT) for the 2025 market year (MY). This is slightly above the previous 5-year average of 21.6 MMT and a slight increase compared to MY 2024.

Guatemala’s imports of consumer-oriented products continue to grow, reaching $886 million in 2024, a 14 percent increase that surpassed imports of bulk and intermediate products by nearly 50 percent.

The 2024 U.S. Agricultural Export Yearbook provides a statistical summary of U.S. agricultural commodity exports to the world during the 2024 calendar year.

Guatemala’s coffee production areas remain stable, with gradual increases in output as ongoing renovation efforts begin to show results.

New Zealand’s grain and feed sector is relatively small on a global scale, producing around 2.1 million metric tons (MMT) annually, well below the country’s total demand for feed, leading to the import of approximately 60 percent of its grain and feed needs.

This report provides an overview of the New Zealand wine market as of the publication date. New Zealand imports wine from all over the world, indicating that consumers in the country are open to exploring various wine regions.

In MY 2023/24, Guatemala ranked as the world’s second most efficient sugarcane producer and fourth in overall sugar production efficiency. For MY 2025/26, production is forecast to remain steady, with planted and harvested areas unchanged from the previous two years, and growth expected in MY 2026/27.

Rice production in Guatemala is slowly declining due to limited access to improved seed varieties and an insufficient domestic supply of locally developed seeds.

In 2024, the Dutch food processing industry continued to face challenges due to geopolitical tensions, market uncertainty, and rising raw material costs, all of which are causing price fluctuations.