Browse Data and Analysis

Romania continues to be a growing market for U.S. food and agriculture exports. Romania’s total resident population was just over 19 million people as of early 2024, representing a marginal decrease from the previous year, with about 48 percent still living in rural areas.

Germany has almost 84 million of the world’s wealthiest consumers and is by far the biggest market in the European Union. The German market offers good opportunities for U.S. exporters of consumer-oriented agricultural products.

According to Romania’s National Institute of Statistics (NIS), Romania imported $184 million of U.S. food and agricultural products in 2024. According to the U.S. Census Bureau (USCB), U.S. suppliers shipped $68 million worth of food and agricultural products to Romania in 2024.

Germany is a member of the European Union (EU) and generally follows EU directives and regulations, including those relating to the importation of food products.

On January 10, 2025, the German Federal Research Institute for Animal Health (FLI) confirmed a Foot-and-Mouth Disease (FMD) case on a water buffalo farm in Brandenburg.

After organic sales declined in 2022, demand began to recover in 2023 and is estimated to continue to have grown moderately in 2024, largely due to decreasing inflation and increasing availability of low-cost store brands.

As a European Union (EU) member since 2007, Romania observes the EU regulations and directives, which are applied directly or transposed through national level implementing regulations.

Romania applies European Union (EU) regulations on imports of animal and non-animal products from the United States. The legislation on export certification is generally harmonized at the EU level.

With more than 84 million of the world’s wealthiest consumers, Germany is the largest market for food and agricultural products in the European Union. The German market offers good opportunities for U.S. exporters of consumer-oriented food and...

Genetically-engineered (GE) products are highly politicized in Germany. As the EU takes gradual steps towards potentially liberalizing NGTs, German public debate is beginning to shift from a general rejection of GE towards discussion regarding possible liberalization of New Genomic Techniques (NGTs).

Romania, a member of the European Union (EU), observes the EU standards and regulations regarding biotechnology. Most farmers view biotechnology as an instrument in managing the agronomic risks and sustaining their competitiveness.

Germany is the largest market for food and beverages in the European Union importing USD 69 billion worth of consumer-oriented agricultural products in 2023. The food retail sector is saturated, highly consolidated, and competitive.