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The Malaysian food and beverage sector growth continues on a strong food processing sector and an increase in tourism fueling the HRI sector.

Lithuania is the largest market for food and beverage products within the three Baltic States (Lithuania, Latvia, and Estonia). With a population of 2.9 million people and a high GDP per capita, Lithuania is a growing market for U.S. food and agricultural products.

In a budget bill passed on June 13, 2025, the semi-autonomous Zanzibar government raised the excise duty on imported frozen chicken from approximately USD $0.12 per kilogram to approximately USD $0.39 per kilogram, with a double aim to protect the domestic poultry industry and generate USD $2.75 million in revenue.

Zanzibar presents strong potential for U.S. food and beverage exports, driven by tourism, urbanization, and demand for quality products. With over 80 percent of food imported, key opportunities include beverages, wheat, poultry, oil, confectioneries, and rice.

Tanzania retail food industry is experiencing robust growth, driven by rapid urbanization, an expanding middle class (22 percent of households), rising disposable incomes, and a thriving tourism sector that welcomed 5 million visitors in 2024.

Despite market volatility, and unstable policies, the European Union remains the largest importer of Tanzanian green coffee beans, buying six times as many beans as the United States.

The Malaysian government will end chicken egg subsidies effective August 1, 2025 as part of a broader shift from blanket subsidies to targeted assistance. Current ceiling prices for certain grades of eggs remain unchanged.

Malaysia relies on imports to satisfy local demand for grain commodities including rice, corn, and wheat.

This report provides information on the regulations and procedures for the importation of food and agricultural products from Unites States to Malaysia. The report is supplemented by the Malaysia Food and Agricultural Import Regulations and Standards (FAIRS) Export Certificate Report 2025.

This report provides information on the export certification requirements of the Government of Malaysia. This report supplements the Malaysia Food and Agricultural Import Regulations and Standards (FAIRS) – Country Report 2025.

FAS Dar es Salaam expects a ten percent decline in corn exports for marketing year (MY) 2025/26 as production decreases and strict export permit procedures continue to stymie shipments.

Malaysia's food processing sector continues to be an attractive destination for U.S. food ingredients. Food and beverage manufacturing remain priority areas of economic growth for Malaysia and have boasted solid performance in the past several years.