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The National Plant, Animal Health and Food Safety Service (SENASA) is the regulatory agency in Honduras that is responsible for the inspection of all agricultural products that enter the country.

SENASA and ARSA have made significant progress in expediting import procedures with the introduction of online options for requesting import permits and sanitary authorizations of imported raw materials that provide immediate electronic delivery to ports of entry.

Germany is the largest market for food and beverages in the European Union importing USD 69 billion worth of consumer-oriented agricultural products in 2023. The food retail sector is saturated, highly consolidated, and competitive.