Browse Data and Analysis

Romania continues to be a growing market for U.S. food and agriculture exports. Romania’s total resident population is 19.05 million people, which is a marginal increase from previous years, with about 48 percent living in rural areas (2023 data).

This market study examines consumer perceptions and receptivity towards purchasing U.S. foods and how those products may be successfully marketed in Senegal.

Senegal is a $3 billion dollar market for food and agricultural imports, including $1.3 billion in consumer-oriented products. The United States captures less than one percent of market share, with agricultural exports valued at 20 million dollars in 2023, including $12.3 million in consumer-oriented foods.