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As tourists flock back to the Caribbean in larger numbers and island economies regain their footing after being challenged by global inflation, competition, and other headwinds, opportunities for U.S. suppliers are slowly emerging. While hurdles remain present on the horizon, U.S. suppliers are finding resilient Caribbean buyers to be excellent partners on the road to commercial success.

This market study examines consumer perceptions and receptivity towards purchasing U.S. foods and how those products may be successfully marketed in Senegal.

Senegal is a $3 billion dollar market for food and agricultural imports, including $1.3 billion in consumer-oriented products. The United States captures less than one percent of market share, with agricultural exports valued at 20 million dollars in 2023, including $12.3 million in consumer-oriented foods.