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On June 20, 2024, President Ferdinand Marcos Jr. issued Executive Order No. 62 (EO 62) modifying the import duty rates of various commodities. EO 62 provides a multi-year comprehensive tariff schedule and applies to commodities subject to the Most Favored Nation (MFN) rates.

Fueled by Filipinos' fondness for food indulgences, rising disposable incomes, and increasing urbanization, the $1.2 billion confectionery and ice cream market is expected to see robust growth of eight percent annually through 2028.

In marketing year (MY) 2023/24, with an increasing trend in area planted and assuming regular yields, Post estimates lemon production to grow by 6.7 percent and reach 175,000 (MT) metric tons. Chilean lemon exports will increase 8.8 percent, totaling 74,000 metric tons.