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The Philippines supplies only one percent of its total dairy requirement, which makes it a competitive market for imported dairy products. The United States and New Zealand are the top two suppliers, the U.S. being the leader. Post sees overall dairy imports recovering in 2022, as the economy reopens, most of the population becomes vaccinated, and business operations expand, all of which will accelerate dairy consumption.

With the further relaxation of COVID-19 restrictions, increased consumer mobility resulted in higher foot traffic in restaurants and hotels. Consumers have become more confident in dining in restaurants.