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Morocco is a price-sensitive market that does not showcase significant quantities of U.S. food and beverages in the retail sector. In 2021, U.S. exports of consumer-oriented products to Morocco doubled, reaching $166 million. Post has identified limited volumes of U.S. seafood, chocolates, sauces, and spirits available on select Moroccan retail shelves.

The Fork and the Road program is designed to introduce and educate consumers in the United Arab Emirates, Kuwait, Qatar, and Oman (known as the GCC 4) about the variety and diversity of regional American foods and food culture.