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Singapore’s food retail sector is highly developed and competitive. The industry is comprised of a range of large supermarkets/hypermarkets, convenience stores, “mom and pop” traditional stores, and specialty retailers. Industry analysts report total retail food sales surpassed $7 billion USD in 2021.

The Fork and the Road program is designed to introduce and educate consumers in the United Arab Emirates, Kuwait, Qatar, and Oman (known as the GCC 4) about the variety and diversity of regional American foods and food culture.