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With a gross domestic product of $536.83 billion and projected growth of 4.2 percent in 2024, the United Arab Emirates (UAE) ranks as the second largest economy in the Arab world, with substantial consumer spending driven by high per capita income.

The Fork and the Road program is designed to introduce and educate consumers in the United Arab Emirates, Kuwait, Qatar, and Oman (known as the GCC 4) about the variety and diversity of regional American foods and food culture.