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Health, wellness, and the environment continue to be key purchasing factors for Australian consumers. Portion sizes are increasingly important as consumers want quality over quantity, and they expect packaging to be informative and environmentally responsible.

After more than 100 days of the Russian-Ukrainian war, wheat prices have surged almost 60 percent globally, hitting their highest levels in 14 years. Egypt, similar to the rest of the world, has been affected by the impacts of this war, especially since 82 percent of its wheat imports over the last five years originated in Russia and Ukraine.