Browse Data and Analysis

U.S. beef exports to East Asia in 2022 are again on record pace after a record year in 2021. Despite economic uncertainties due to the COVID-19 pandemic, continued global supply chain challenges, and a competitive global beef market, U.S. beef exports to East Asia, both in value and volume, were outstanding in the first half of 2022.

South Africa is a significant market for American agricultural goods. Due to its expanding market, which supports the effective delivery of both imported and domestically produced agricultural products to major urban areas and the broader Southern Africa region, the country is a desirable location for businesses.

The Japanese food market was valued at $698 billion in 2021 with retail sales accounting for $467 billion (67 percent) and foodservice sales accounting for $231 billion (33 percent). Japan relies on imports from other countries for the bulk of its food supply. The United States is the leading agricultural product supplier with a 23 percent market share in 2021.

Mandarin (Citrus unshiu) production in Japan continues to gradually decrease along with a falling number of farmers. Overall Japanese citrus consumption fell as the price of imported citrus, including oranges, grapefruit and lemons, increased due to a combination of shipping challenges, inflation, and Japanese yen depreciation.

Japan’s National Tax Agency (NTA) proposed 9 new geographical indications (GIs) for alcoholic beverages from the United Kingdom. NTA will accept public comments on the proposal through January 16, 2023.

This year ATO Osaka organized various promotional activities across western Japan, utilizing print, television, and radio media to reach 15 million consumers (excluding social media). ATO Osaka partnered with local foodservice establishments to promote U.S. beef, pork, cheese, peppers, fruits, nuts, and other ingredients via special menu promotions.

This year ATO Osaka organized USA pavilions at three trade shows in Japan. In July, the ATO exhibited for the first time at FOODEX Kansai, the western Japan version of the USDA-endorsed show held in Tokyo every March. In August, the ATO returned to the Japan International Seafood Show for the first time in three years.

The Namibian Ministry of Agriculture, Water and Land Reform appears to have issued a circular with new import and transshipment requirement for animal and animal products into and through Namibia that states that importers must obtain a Namibian Veterinary Import Permit or Namibian Veterinary Import Permit for Conveyance In-Transit for commodities aimed for use in Namibia or in-transit.

The return of international visitors to Japan has started to offer glimpses of positive economic activity among the hotel and restaurant industries. Hotels experienced guest stay increases of 32.5 percent year over year, to 42.1 million, up 5.8 percent compared to October 2019.

Japan is updating its transport biofuel standards, which will expire in March 2023. In May 2022, Japan pledged to take all available measures to double demand for bioethanol by 2030. Boosting domestic production of sustainable aviation fuel (SAF), including alcohol-to-jet SAF, is Japan’s primary focus for meeting that commitment.

The area under citrus cultivation in South Africa has grown steadily over the past decade, driven by ongoing investments on relatively high earnings from export markets. As a result, South Africa is set for record citrus exports of 2.7 million tons in marketing year 2021/22.

On October 28, 2022, Tongaat Hullet’s management announced that they opted to go into voluntary business rescue due to the company’s severe levels of financial distress. On Tuesday November 1, Tongaat Hullet missed the deadline to pay R401 million ($22.9 million) for cane delivered by 4,300 growers in September.