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This report provides an overview of the New Zealand wine market as of the publication date. New Zealand imports wine from all over the world, indicating that consumers in the country are open to exploring various wine regions.
Despite its small size, New Zealand is already an important market for alcoholic beverages and ingredients from the United States.
New Zealand imported a record number US$ 535 million of food and agricultural products from the United States in 2018, representing approximately 10 percent of total food imports.
New Zealand’s $10 billion tourism sector continues to grow and is fueling demand for food and agricultural products.