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This report provides an overview of the New Zealand wine market as of the publication date. New Zealand imports wine from all over the world, indicating that consumers in the country are open to exploring various wine regions.

Colombia is the largest South American market for U.S. agricultural products and the seventh-largest market for U.S. food and beverage exports globally. Since the U.S. – Colombia Trade Promotion Agreement (CTPA) was implemented in 2012, U.S. agricultural exports have grown by more than 235 percent to a record $3.7 billion in 2023.

The European Commission published a draft regulation outlining new rules for the indication and designation of ingredients for wine. The draft regulation also introduces a change to the VI-1 certificate. Stakeholders have until February 23, 2023, to comment.

Chile remains the largest South American consumer-oriented market for U.S. exporters. Increasing wealth, lower barriers to entry, and the modern Chilean economy present opportunities for increased agricultural trade as COVID-19 restrictions and social-political tensions ease.

On December 6, 2021, the European Union published new rules concerning wine, dealcoholized and partially dealcoholized wine, and aromatized wine. These new rules introduce a compulsory nutrition declaration and a compulsory list of ingredients for wine products sold on the EU market beginning on December 8, 2023.

On June 24, 2021, the European Commission published a roadmap outlining its intention to revise the labeling rules on alcoholic beverages as part of its Europe’s Beating Cancer Plan.

Despite its small size, New Zealand is already an important market for alcoholic beverages and ingredients from the United States.

On February 3, 2021, the European Commission published its Europe's Beating Cancer Plan.

On July 7, 2020, Japan’s National Tax Agency (NTA) published a list of 7 proposed geographical indications (GIs) for alcoholic beverages from the European Unions (EU).

New Zealand’s wine grape area and wine production are forecast to continue to increase in 2020.

New Zealand imported a record number US$ 535 million of food and agricultural products from the United States in 2018, representing approximately 10 percent of total food imports.

Since 2013, the European Commission has been developing methods for measuring product environmental footprints to harmonize national measures through the Product Environmental Footprint Initiative.