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This report provides an overview of the New Zealand wine market as of the publication date. New Zealand imports wine from all over the world, indicating that consumers in the country are open to exploring various wine regions.

The Philippine excise tax for alcohol products increased by six percent on January 1, 2025, and will continue to increase at a fixed rate of six percent annually, as stipulated in the law, which does not include a sunset provision.

The United States is among the top five suppliers of distilled spirits to the Philippines, supplying mostly whiskey. Philippine importation of U.S. distilled spirits in 2021 dropped to $4.6 million, 42 percent lower than the pre-pandemic level.

For the past two decades, the United States has been the leading supplier of wines to the Philippines. In 2021, U.S. wine exports to the Philippines soared to a record $20 million (3.8 million liters at an average cost of $5.20 per liter) as consumers temporarily traded up to more expensive wines during the coronavirus lockdown.

Prospects for U.S. brewing ingredients remain strong amidst a robust local beer manufacturing industry. Beer is the most widely consumed alcoholic beverage in the Philippines, accounting for 72 percent of total alcohol consumption or 2.1 billion liters annually. Export prospects in the region are especially strong because of the country’s membership in various free trade agreements and its strategic location.

Despite its small size, New Zealand is already an important market for alcoholic beverages and ingredients from the United States.

Republic Act No. 11467 increased the excise tax imposed on alcohol products effective on January 1, 2020.

New Zealand’s wine grape area and wine production are forecast to continue to increase in 2020.

New Zealand imported a record number US$ 535 million of food and agricultural products from the United States in 2018, representing approximately 10 percent of total food imports.

The robust local beer manufacturing industry presents strong opportunities for U.S. exporters of brewing ingredients. Beer is the most widely consumed alcoholic beverage....

FAS Manila hosted two Great American Taste dinners to build awareness among industry and consumers of the availability, variety and quality of U.S. fine foods and wines.

New Zealand’s $10 billion tourism sector continues to grow and is fueling demand for food and agricultural products.