Browse Data and Analysis

Kenya is a growing middle-income nation that acts as the economic, financial, and transport hub of East Africa. Kenya’s population demographic consists of a median age of 20 years, with 33.8 percent of the population between the ages of 25 and 54 years.

South Asia, which includes Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka, accounts for 24 percent of the world’s population, with 1.84 billion people in 2019.

Entry of international players in Kenya’s retail market space, the increasing purchasing power of a growing middle class, a robust macroeconomic growth and affordable retail space....