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Japan has a well-developed food retail market that demands high-quality, high-value agricultural and food products. Despite reduced economic activity during the COVID-19 pandemic, trade data show that agricultural imports have remained resilient.
Japan is the fourth largest market for U.S. exporters of food and agricultural products.
Following seven consecutive years of growth, Japan’s hotel, restaurant, and institutional (HRI) food service industry achieved record sales of ¥33.1 trillion ($299.8 billion) in 2018.