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Attaché Report (GAIN)

Kenya: Overview of the Kenya Dairy Industry

Kenya's dairy sector is one of the most advanced in East Africa, and the second largest in Africa in terms of herd size. The industry remains an important part of the Kenyan agricultural economy, contributing 17 percent to agricultural GDP and 3.8 percent of the total national GDP. The sector is still largely informal, with only 15 percent of total milk processed in 2023.
The Kenyan dairy and beef sectors are important drivers of the country’s economic growth, yet both sectors are unable to meet domestic demand. The challenges facing Kenya’s dairy and beef sectors present opportunities for U.S. technical capacity building in research, knowledge, and technology transfer.
The government of Morocco has issued a new code of procedures for the importation of animal meal, which previously had no established framework. This regulation now permits the use of animal meal in dog and cat food, opening opportunities for broader applications of rendered products in other animal feeds.
Attaché Report (GAIN)

Morocco: WTO Notification on Marketed Sauces

Morocco notified G/SPS/N/MAR/102 on September 29, 2023. The notification concerns Morocco’s draft decree on the quality and safety of marketed sauces.
Attaché Report (GAIN)

Morocco: Retail Foods

Morocco is a price-sensitive market that does not showcase significant quantities of U.S. food and beverages in the retail sector. In 2022, U.S. exports of consumer-oriented products to Morocco reached $155 million.
Attaché Report (GAIN)

Morocco: Food Processing Ingredients

Morocco’s food processing sector plays an essential role in the Moroccan economy, accounting for 6 percent of Moroccan GDP and benefits from excellent infrastructure, world-class manufacturing facilities, and convenient access to neighboring African markets.
Morocco notified G/SPS/N/MAR/93 on December 8, 2022. The notification concerns Morocco’s marketing couscous and pasta products. Comments are due no later than February 6, 2023. An unofficial translation is included in this report.
International Agricultural Trade Report

Opportunities for U.S. Feed Ingredients and Processed Products in Kenya

Kenya’s strategic geographical location and growing middle class makes it an economic, financial, and transport hub for East and Central Africa. Agriculture remains the main contributor to the economy with approximately 75 percent of the 54.7 million population working fully or partially in the agriculture sector. However, high fertilizer prices, small rain-fed fields, and low productivity are obstacles to increasing domestic supply while Kenya’s growing population, increasing urbanization, and growing incomes will spark higher demand for imported food.
Attaché Report (GAIN)

Morocco: Retail Foods

Morocco is a price-sensitive market that does not showcase significant quantities of U.S. food and beverages in the retail sector. In 2021, U.S. exports of consumer-oriented products to Morocco doubled, reaching $166 million. Post has identified limited volumes of U.S. seafood, chocolates, sauces, and spirits available on select Moroccan retail shelves.
Morocco notified G/SPS/N/MAR/84 on May 12, 2022. An unofficial translation is included in this report. Comments are due no later than July 11, 2022. The notification concerns shelf life and storage temperature requirements for cheese and cheese products.
Attaché Report (GAIN)

Morocco: Food Processing Ingredients

Morocco’s food processing sector plays an essential role in the Moroccan economy, accounting for 6 percent of Moroccan GDP and benefits from excellent infrastructure, world-class manufacturing facilities, and convenient access to neighboring African markets.
International Agricultural Trade Report

Opportunities for U.S. Snack Food and Beverage Exports to Kenya

Kenya is a growing middle-income nation that acts as the economic, financial, and transport hub of East Africa. Kenya’s population demographic consists of a median age of 20 years, with 33.8 percent of the population between the ages of 25 and 54 years.