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Bulgaria is a small but growing market for U.S. food and agricultural products. In 2021, total Bulgarian food and agricultural imports were valued at $6.13 billion, up 18 percent from 2020, of which 1.3 percent, or $80.13 million, were sourced from the United States. During the first eight months of 2022, total food and agricultural imports increased by 45.3 percent compared to the same period in 2021.
The Government of Bulgaria (GOB) continues to oppose agricultural biotechnology and supports anti-biotech policy initiatives within the European Commission (EC). Non-governmental anti-biotech organizations, local activists, and Bulgaria’s organics industry actively spread nonscientific disinformation about biotechnology.
This report provides an overview of EU food and feed legislation currently in force for the EU. USDA Foreign Agricultural Service (FAS) staff reviewed and updated all sections of this annual report.
With more than 83 million of the world’s wealthiest consumers, Germany is the largest market for food and agricultural products in the European Union. The German market offers good opportunities for U.S. exporters of consumer-oriented food and agriculture products, particularly nuts, fish and seafood products, dried fruits, bakery products, and organic products.
U.S. exporters can find ample opportunities in the Iberian Peninsula. Spain is the third-largest European Union (EU) destination for U.S. agricultural products, with Portugal ranking 11th. In 2021, the United States exported $1.6 billion of agricultural products to Spain, or 15 percent of total U.S. agricultural exports to the EU. The United States held a 4 percent market share of Spain’s agricultural imports and 2 percent market share in Portugal, behind other EU member states as a group and Brazil.
Germany, the largest economy in the European Union, is a large and promising pet food market. Imports of pet food account for more than half of the total market. While the market is mature and somewhat saturated, it is steadily growing.
In 2020, French food and agricultural imports from the United States reached $1.32 billion. While exporting to France is complicated, there are many opportunities for U.S. suppliers.
As the 14th largest export destination, the United Kingdom (UK) has been an important and growing market for U.S. agricultural products. Shared heritage and cultural ties have continued to bolster U.S.-UK trade. The United States is the second largest UK agricultural supplier, behind the European Union (EU). The market presents many opportunities for intermediate and consumer-oriented products.
The Bulgarian organic market continued to grow in 2021 with an estimated annual growth of 2.5 percent to $39 million. The main driver behind the growth was the stronger consumer focus on a healthier lifestyle and increased popularity for organic products perceived as healthful, which led to higher retail sales.
The upward trend of the organic food market in the European Union (EU) continues. EU organic sales reached record highs in 2020. The COVID-19 pandemic has become an additional driver in further boosting organic sales.
Germany is the second largest organic market in the world. It holds good prospects for U.S. organic products, including tree nuts, fruits and vegetables, and processed food products.
Since the beginning of the COVID-19 pandemic, Austria’s already high organic sales increased significantly as consumers focused even more on their diet and what they regard as healthy and sustainable.