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The craft beer sector in China has grown significantly, driven by economic development and shifting consumer preferences. U.S. agricultural products, such as malt, hops, and yeast, are essential to this growth because of their superior quality and diverse varieties.
As the world’s largest whiskey consumer and a rising consumer of wine, India provides numerous opportunities for U.S. alcoholic beverage exports. To capture greater market share and generate enthusiasm and demand for U.S. alcohol, the Foreign Agricultural Service in New Delhi conducted U.S. alcoholic beverage promotions in New Delhi and Chennai, on March 10 and April 8, 2022, respectively.