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In 2023, Hong Kong was the 17th-largest market for U.S. agricultural products globally. That same year, the United States exported $1.5 billion of agricultural products and was the third-largest supplier of consumer-oriented food products to Hong Kong after China and Australia.
U.S. agricultural exporters of consumer-oriented products are well-positioned to increase sales to Guatemala. In 2023, U.S. consumer-oriented export values reached a third-consecutive record on 15 percent growth from the previous year (Figure 3).
Since the Netherlands lifted all COVID-19 related restrictions at the end of February 2022 and most people returned to the workplace, new opportunities continue to emerge for U.S. agricultural products. Consumers are especially interested in healthier, more convenient, nutritious, and high-quality products.