Peru: The Overlooked Consumer of Affordable Meat Products
Link to report:
Peru is a key market for U.S. affordable animal proteins in Latin America, specifically chicken-leg-quarters (CLQs) and variety meats, such as liver, heart, tongue, lungs, and stomach, with combined export values exceeding $50 million in 2023. Peru’s limited domestic production of these affordable proteins is challenged by rising demand, creating opportunities to expand U.S. market share through targeted promotions to the often overlooked lower- and middle-income consumers.
