Morocco: Retail Foods Annual
Link to report:
Morocco’s retail sector in 2025 is still dominated by small traditional grocers, but there is steady growth potential for modern retail trade formats, particularly in urban centers, as consumer lifestyles shift and demand for convenience, variety, and competitive pricing expands. In 2024, U.S. exports of consumer-oriented products to Morocco reached $275 million. Post has identified U.S. almonds and pistachios, and limited volumes of seafood, chocolates, sauces, and spirits available on select Moroccan retail shelves. Best prospects include almonds, pistachios, protein concentrates, food preparations, cheese, rice, seafood, beer, spirits and liqueurs, sauces, and condiments. The U.S.-Morocco Free Trade Agreement is the only American free trade agreement on the African continent.
