Mexico: Food Processing Ingredients

Mexico has a strong food processing industry in which leading Mexican brands like Bimbo, PepsiCo, Lala, and Nestle among others, have a well-developed national distribution network that is positioned in the market and enjoys high brand awareness with consumers who are very loyal despite economic variations. Even with high customer loyalty, these brands have not been exempt of a shift in consumer preference to eat healthy and avoid food high with high sugar and sodium content. Alternate products such as Coca-Cola launching “Coca Cola Sin Azucar” which translates to “Coca-Cola with no Sugar”, and the worldwide trend of companies offering smaller portions of products that are considered to have high calorie content are also expanding throughout Mexico.

Mexico: Food Processing Ingredients