Jordan: Exporter Guide
U.S. consumer-ready food product exports to Jordan benefit from a free trade agreement, but face competition from suppliers enjoying greater proximity. Jordan imported $1.4 billion in consumer oriented products in calendar year (CY) 2017 (January-December) mainly from Saudi Arabia, Egypt, the United Arab Emirates and the United States. U.S. food and agricultural product exports to Jordan in CY 2018 (January-October) at $167 million, are down $83 million or 33 percent compared to 2017. Jordan’s retail food sector is about $2.2 billion and may grow 3 to 5 percent over the next five years. High-income consumers drive demand for imported products, while middle- and low-income consumers focus on domestic goods. Consumers in the capital of Amman (especially in affluent West Amman) and in the other major cities are shopping increasingly in modern outlets (hypermarkets). Modern retailing is growing in number and volume of sales.
