Germany: Retail Foods Annual

Germany, with over 84 million wealthy consumers, is the third largest importer of consumer-oriented agricultural products. In 2024, grocery retail sales reached approximately USD 293 billion, with imports of consumer-oriented agricultural products rising sharply by 33 percent to USD 91.9 billion. The retail market is highly competitive, price-sensitive, and consolidated, but also features a significant segment of consumers willing to pay premium prices for quality and value. Rising inflation and energy costs have increased food prices, leading many consumers to be more strategic in their purchases. Private label products have profited from the recent economic slowdown. They hold a market share of 36.2 percent in 2024. Key trends include growth in e-commerce grocery delivery, demand for convenience foods, health-conscious and ethical purchasing, increased importance of product labeling, and a rise in quality meat consumption and decline in vegan diets.