Germany: Expanding Grocery E-Retail Market in Germany
Online grocery retail, although off to a somewhat slow start in Germany, offers promising opportunities for food producers and marketers. In 2018, German online grocery sales generated $1.3 billion. Those sales are expected to nearly triple to $3.8 billion by 2023, as shoppers turn to the convenience of food delivery services and purchase groceries online more frequently. Still a small segment of the overall $273.5 billion German grocery industry, the success of the online grocery market will require a paradigm shift from retailers—who must invest heavily in storage, logistics, and delivery infrastructure—and consumers—who must experiment with new digital grocery platforms.
