Colombia: Exporter Guide
Link to report:
This report outlines Colombia´s food and beverage market conditions, highlighting middle class expansion, retail modernization, and healthy product preference as the main drivers of demand. Consumer habits and preferences continue to evolve, opening opportunities for healthy and sustainable food products. Food price inflation reached 27 percent in November 2022, on a yearly basis, the highest recorded inflation in nearly two decades. As such, consumers are very sensitive to price, presenting challenges for the rebound of the food service sector. In 2021, the United States exported $3.4 billion in agricultural products to Colombia, which secured its position as Colombia’s top supplier of food and agricultural products with a 47 percent import market share.
