China: Wine Market Update 2025

  |   Attaché Report (GAIN)   |   CH2025-0190

Link to report:

China: Wine Market Update 2025
In 2024, China imported approximately $1.6 billion of wine and related products with Australia and France as the leading suppliers. U.S. exports of wine and related products to China totaled $96 million in 2024. Tier-one cities such as Shanghai, Beijing, Shenzhen, and Chengdu are home to a growing base of wine enthusiasts, with regional consumption patterns underscoring the importance of tailored strategies to address diverse preferences. Surveys by trade show organizers indicate rising interest in white and sparkling wines, presenting growth opportunities for U.S. exporters. Key drivers for market expansion include attracting new consumers, fostering wine-drinking occasions, and leveraging localized digital storytelling to connect with audiences. Retail giants like Sam's Club and Costco China are leading the trend of self-sourcing wine selections, contributing to substantial growth in wine sales.
Exporting
East Asia and the Pacific, China
Wine, Beer and Spirits, Wine & Related Products, Wine & Related Products, Processed Food Products

Database Source:

Related Reports

View More
Attaché Report (GAIN)

Japan: Poultry and Products Annual

FAS/Tokyo forecasts Japan’s chicken market to remain stable in 2026, with modest growth in imports driven by steady demand and evolving challenges. Production is expected to match 2025 levels, as rising costs—due to yen depreciation, high feed prices, and biosecurity measures—limit expansion.
Attaché Report (GAIN)

India: Dairy and Products Annual

India fluid milk production forecast for calendar year (CY) 2026 is up two percent over 2025. Largely consumed domestically, consumption is forecasted at 221.37 MMT in 2026. For butter, both production and consumption in 2026 are anticipated to increase by three percent over 2025.
Attaché Report (GAIN)

India: Sugar Semi-annual

FAS New Delhi maintains India’s centrifugal sugar production for marketing year (MY) 2025/26 at 35 million metric tons (MMT) (raw value basis), equivalent to 33 MMT of crystal sugar. This is supported by favorable rainfall during the 2024 southwest monsoon, which facilitated planting, and the 2025 monsoon which facilitated enhanced yields.