China: Phase One Progress Limited for US Horticultural Products

The U.S-China Economic and Trade Agreement (Phase One) granted market access for new U.S. horticultural products such as avocadoes, blueberries, and nectarines. Market research indicates Chinese consumers are open to new varieties of fruit. Opportunities for U.S. fruit products include introducing new fruit varieties, engaging consumers through new e-commerce platforms, and expanding into a greater number of Chinese cities. However, the quality of Chinese domestic fruit has improved steadily and increasingly competes with imported fruit products, especially those with overlapping seasons, such as products from the United States.